BBC UK Jobs – Publicist, Sport

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About the job

Job Introduction

This role as a Publicist presents a great opportunity to deliver communications and events activity for BBC Sport and BBC Children’s & Education. Sitting within the BBC England Communications team, it offers someone the chance to showcase their creativity and communications skills to tell audiences about our world-class content and lead the publicity campaigns for a broad range of high-profile shows and events.

Role Responsibility

You will lead the publicity campaigns for a mix of titles commissioned and produced by BBC Sport and BBC Children’s & Education, BBC departments that are admired around the world.

You will be passionate and enthusiastic about TV and the industry and you will have responsibility for finding different ways to generate interest in what we do. You will be a creative comms profession who can plan and execute proactive publicity campaigns, identify and manage reputational issues and work closely with talent and production executives. You will spot opportunities to maximise coverage across a range of media including print and online press, broadcast, podcasts and social media, plan events and you will collaborate with internal teams across the BBC to deliver effective campaigns that drives audiences and reaches them wherever they are.

There will be a requirement for out of hours working along with some UK travel.

Are you the right candidate?

  • Experience in creatively promoting content with understanding of how to utilise social media and digital opportunities to build interest
  • Knowing how to run publicity campaigns and successfully plan and handle announcements to secure print, online and broadcast coverage that reaches the most appropriate audience wherever they are
  • A creative thinker that can maximise publicity opportunities through multiple channels with the ability to plan events that deliver content and drives attribution
  • Proven track record working with both established and new talent
  • A great writer who can tailor their style to create stimulating copy for different mediums
  • A good understanding of the news agenda and cycle, with experience of using that knowledge to quickly spot a potential story and identifying ways to generate coverage
  • Experience of identifying and effectively managing reputational issues
  • An interest and passion for television plus a demonstrable understanding of the broadcasting landscape and industry plus knowledge of the BBC’s organisational structure and policies.
  • A level of interpersonal and persuasion skills sufficient to enable the post holder to establish and maintain credible and effective working relationships with a wide range of contacts including contributors, talent, commissioners, producers, agents and journalists.
  • A natural collaborator with the confidence, tenacity and ability to work on initiative
  • Willingness to work in the evenings and weekends when required, including being part of the on-call rota

Package Description

Band: C

Contract: Full Time Permanent

Location: Salford – Quay House

You are eligible to apply for an internal role if you are either on a BBC Continuing (Permanent) contract, a BBC Fixed Term contract, a casual contract or freelance contract and you have worked continuously for 6 months.

Only internal staff are eligible to apply for the role on an attachment basis. You need to be on a continuing (permanent) or fixed-term contract. You need to have worked for the BBC for more than one year and will also need permission from your line manager. You can find out more on our attachments page.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application . There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits – We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

Please note that the application process will require you to upload a CV and complete the online questionnaire(s). There is no requirement to attach a covering letter or complete the additional careers hub fields (Personal Statement/Skills/Portfolio sections).

The BBC is keen to continue to ensure the safety and wellbeing of people across our sites. Until further notice, all assessments and interviews will be conducted remotely. For more information go to


About The BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexuality, social background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

Attached documents

  • Our BBC Values
  • Job Description

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