Website adidas
Job Description:
Support the Wholesale account team in driving the digital development of the defined key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online
Job Responsibilities:
- Alongside the European DPC Partner Development team, prioritize key digital initiatives to help accelerate the digital growth of the defined key account
- Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share with the account sales team
- Take ownership of ensuring consistent & premium content for our brands across the defined key account and continuously monitor the on-site assortment for availability, visibility and findability
- Ensure that the content is locally relevant to the target consumer and respective geographies
- Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community
- Collaborate with brand teams to drive relevant digital marketing content – onsite and across all online platforms
- Enhance the visibility of the adidas brand across the account, tailoring to maximize impact based on the respective specific consumer journey
- In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
- Regularly give feedback of the respective account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
- Alongside the European DPC Partner Development team, prioritize key digital initiatives to help accelerate the digital growth of the defined key account
- Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share with the account sales team
- Take ownership of ensuring consistent & premium content for our brands across the defined key account and continuously monitor the on-site assortment for availability, visibility and findability
- Ensure that the content is locally relevant to the target consumer and respective geographies
- Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community
- Collaborate with brand teams to drive relevant digital marketing content – onsite and across all online platforms
- Enhance the visibility of the adidas brand across the account, tailoring to maximize impact based on the respective specific consumer journey
- In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
- Regularly give feedback of the respective account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
Job Details:
Company: adidas
Vacancy Type: Full Time
Job Location: London, England
Application Deadline: N/A
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