Disney Jobs – Media Executive

Job Description:

Support the attendance, room night and revenue goals for Walt Disney World (WDW), Disney Cruise Line (DCL) and Disneyland Paris (DLP) by assisting with the development and implementation of the media plans for the UK, Ireland and other EMEA markets.

Job Responsibilities:

• Manage offline and digital campaign implementation process including: brief internal and external stakeholders on creative specifications; and brief media agency on tracking/tagging of media activity for online formats for reporting purposes
• Work with internal and external stakeholders to ensure campaigns are delivered on time and to budget
• Responsible for tracking and operating within media budget, including resource allocation and changes, administrative PO process and budget forecast
• Responsible for ensuring Disney brand safety guidelines, standards of business conduct (SOBC) and other relevant Company policies are adhered to across all media touch points
• Update internal stakeholders on live campaigns, analyse the weekly media performance and circulate post-campaign analysis (PCA) reports
• Build media knowledge throughout the wider marketing team, providing guidance and training to internal teams when required
• Monitor and circulate media trends with the wider marketing team ad hoc and through bimonthly competitor reporting
• Support the development of media plans for all WDW, DLP and DCL paid media campaigns
• Work with media agency to translate upcoming campaigns into detailed offline and digital media plans by leveraging and integrating market, competitive, consumer data and insights, media consumption evolution, target specificities and business and media learnings
• Utilise learnings from historical performance whilst building in new test and learn approaches to improve the overall efficiency of our campaign

Job Details:

Company: The Walt Disney Company

Vacancy Type:  Full Time

Job Location: London, England

Application Deadline: N/A