Amazon Careers – Marketing Manager

About the job

Job Summary

DESCRIPTION

Do you want to be a key part of a team focused on helping startups launch their innovative and sustainable products on Amazon? Amazon Launchpad is a unique programme showcasing cutting-edge and sustainable products from startups and entrepreneurs, making it easy for them to onboard, market, and launch new products to millions of our customers. We are looking for a smart, motivated, and highly analytical Marketing Manager to join and scale the Amazon Launchpad Europe team.

In this role, you will lead the development of smarter methods for startup acquisition and growth across multiple channels. You will create, own and implement a strategy to scale our presence, grow our inbound traffic and convert startups who can benefit from Amazon Launchpad support. Work is both strategic and tactical, you will measure performance across our portfolio of digital and offline marketing programs, championing best practices to identify and implement innovative new ways to improve the customer experience.

As an experienced, hands-on marketer that is both creative and analytical, you stay connected to the details, challenging assumptions and continually testing based on data-driven insights. In this role, you will employ a heavy bias towards automation, striving for scalable efficiency, whilst ensuring customer experience is of the highest quality.

The ideal candidate will be a self-starter who is energized by a fast-paced and highly entrepreneurial environment. They will be highly organised, detail-oriented with a track record of rolling-up their sleeves, finding ways to work through barriers, influencing stakeholders and displaying excellent business judgement to deliver results. Although the Amazon Launchpad programme has been growing rapidly since its launch in July 2015, our team culture reflects that of one of our startup partners. As a result, while they should have a critical eye for detail, the right candidate will not be afraid of ambiguity or slowed by a lack of definition. “Wearing multiple hats” and building from scratch are commonplace for Amazon Launchpad team members.

Responsibilities

• Define our business development route-to-market through a connected portfolio of initiatives across the customer journey (e.g. web, SEO, email, SEM, paid social, organic social media, site merchandising, events)
• Develop a deep understanding of local customer behaviours across our paid, earned and owned channels
• Drive the day-to-day management of marketing execution including project management, hands-on program builds (including, emails, web pages/sites, landing pages, banner ads, and social posts), local QA and deployment
• Challenge the status quo, apply business development best practices to optimise the customer experience, experimenting with A/B testing frameworks to drive acquisition and growth lift across targeted cohorts
• Collaborate closely with cross-functional teams (e.g. sales, marketing) to deliver, and track qualified leads and performance KPIs, share best practices, improve processes and drive operational efficiency
• Leverage digital automation to build and scale touch-less customer interest and adoption
• Define new messaging and creative routes to engage sellers from the top of the funnel to the bottom of the funnel

Basic Qualifications

BASIC QUALIFICATIONS

• Bachelor’s degree in business, marketing, technology, or relevant field of study
• Excellent program/project management and planning skills to juggle multiple priorities and execute high quality deliverables
• Demonstrated experience in marketing, including omni-channel strategic planning, execution, and optimization
• Demonstrated experience in measuring, reporting and improving the ROI of investments, staying on budget and delivering on time
• A track record of strong intuition for good customer experience and messaging
• Excellent verbal and written communication skills in English to collaborate with cross-functional teams and agencies
• MS Office: Word & Excel proficiency

Preferred Qualifications

PREFERRED QUALIFICATIONS

• Proven understanding of how to use inbound marketing and content marketing to generate qualified leads
• Digital marketing experience working with Enterprise industry tools and analytics packages including content management systems, CRMs, and marketing automation platforms (e.g. Marketo, Pardot, Salesforce, Adobe Analytics).
• Experience with Free Search optimizations, AdWords (paid search), Social and Digital Advertising
• Understanding of HTML and ability to make basic edits & changes
• Proficient in creative tools such as Adobe Photoshop and Adobe Illustrator
• Experience using SQL to pull data and metrics to deliver reports
• Strong quantitative, analytical, testing and problem-solving skills. Comfortable with data analysis and able to use data to make recommendations and drive decisions.
• A flexible individual willing to roll up their sleeves and get work done.
• Highly creative and able to think outside the box

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT – 4:00 pm GMT. If calling directly from the United Kingdom, please dial +44 800 086 9884 (tel:+448000869884). If calling from Ireland, please dial +353 1800 851 489 (tel:+3531800851489).

Company – Amazon UK Services Ltd.

Job ID: A2193088