Barclays Jobs 2023 – Communications Manager

About the job

Senior Brand Communications Manager

As a Barclays Senior Brand Communications Manager, you’ll be responsible for the development and leadership of integrated brand campaigns and programmes, you will also support the management of the Barclays UK brand positioning. This role will focus on primarily the Barclays brand, but work flexibly as part of the Brand communications leadership team to support priorities.

Barclays is one of the world’s largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We offer careers that provide endless opportunity – helping millions of individuals and businesses thrive, and creating financial and digital solutions that the world now takes for granted.

This opportunity is location flexible. We will consider requests for locating the role at an alternative Barclays’ key UK office from that advertised. We are currently operating in a hybrid working environment, meaning that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. Please discuss the detail of the working pattern options for the role with the hiring manager.

Working Flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life.

This opportunity is location flexible. We will consider requests for locating the role at an alternative Barclays’ key UK office from that advertised.

Hybrid Working

We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. We’re flexible on how this works and it may continue to change and evolve. Depending on your team, typically this means that colleagues spend a minimum of between 20% to 60% of their time in the office, which could be over a week, a month or a quarter. However, some colleagues may choose to spend more time in the office over a typical period than their role type requires. We also have a flexible working process where, subject to business needs, all colleagues globally are able to request work patterns to reflect their personal circumstances. Please discuss the detail of the working pattern options for the role with the hiring manager.

What will you be doing?

• Supporting the Marketing COE in driving transformation across Marketing, and play an active role within the Brand Communications leadership team
• Supporting the management of the positioning of the Barclays brand across marketing communications
• Engaging and aligning with the broader Marketing Communications teams and beyond, leveraging channel expertise to deliver integrated and impactful communications
• Developing relationships with key colleagues and stakeholders across the business to ensure development of customer focused campaigns that meet business requirements
• Working with colleagues across marketing and the broader business to integrate and align brand communications with broader business and marketing plans.
• Ensuring all governance and control measures are effective and fit for purpose.
• Ensuring that all activities and duties are carried out in full compliance with regulatory requirements

What We’re Looking For

• Track record of delivering impactful and innovative marketing communications, including integrated campaigns and large-scale social media activity
• In-depth understanding of the modern media and marketing landscape
• Excellent stakeholder management and leadership skills
• Is creative and enthusiastic, bringing a solution-focused attitude to help navigate through problem solving

Skills That Will Help You In The Role

• Excellent communication and presentation skills, with the ability to make a positive impact internally and externally through confident communications and presentations

Where will you be working?

We will confirm your place of work at the point of offer, ensuring that this is considered in line with our future ways of working and overall location strategy.