Barclays Jobs – Marketing Manager

About the job

Marketing Manger

As a Barclays Marketing Manager within the Barclays UK (BUK) Social Media team, you will be responsible for the enablement of social media activity including paid and organic content for both of our key brands – Barclays and Barclaycard. The social media team is embarking on a project to become more customer and engagement focused, becoming a leading brand on social media. This role will lead our insights and listening capability and support BUK Marketing to use the Sprinklr tool.

Barclays is one of the world’s largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We offer careers that provide endless opportunity – helping millions of individuals and businesses thrive, and creating financial and digital solutions that the world now takes for granted.

Working Flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognizes and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a career, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life.

This opportunity is location flexible. We will consider requests for locating the role at an alternative Barclays’ key UK office from that advertised.

You can apply from anywhere in the UK for this role. We will confirm your place of work at the point of offer, ensuring that this is considered in line with our future ways of working and overall location strategy. The hiring manager for the role will discuss the appropriate defined time in office for the role with you as part of the application process.

Hybrid Working

We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. We’re flexible on how this works and it may continue to change and evolve. Depending on your team, typically this means that colleagues spend a minimum of between 20% to 60% of their time in the office, which could be over a week, a month or a quarter. However, some colleagues may choose to spend more time in the office over a typical period than their role type requires. We also have a flexible working process where, subject to business needs, all colleagues globally are able to request work patterns to reflect their personal circumstances Please discuss the detail of the working pattern options for the role with the hiring manager.

What will you be doing?

• Using data and insights to help plan well-considered and innovative marketing campaigns which deliver against the integrated marketing campaign plan objectives
• Working alongside paid media agencies to develop robust paid media plans
• Managing the implementation, tracking and measurement of marketing campaigns
• Being an expert in using Sprinklr, and enable teams across BUK Marketing to get the best out of the application
• Developing new capabilities utilising the technology we have available, and improve day to day effectiveness of social media
• Working with governance and functional partners such as legal to improve agility
• Monitoring competitor activity and social media conversations to explore opportunities for content teams to develop impactful, reactive content and strategies
• Developing channel strategies and test new emerging platforms with interest

What We’re Looking For

• Knowledge of using Sprinklr in a corporate setting preferred, but training can be provided if candidate is more familiar with alternative CX technology
• Passion for data – ability to translate insights and data into actionable feedback to create cut-through social media campaigns which are customer first
• Proactive approach – willing to spot something which can improved and take matters into their own hands to solve
• Independent worker and team player – to be a great team player in a hard-working supportive team but also able to work independently on briefs and campaigns and update stakeholders when required

Skills That Will Help You In The Role

• Previous experience working alongside corporate communications, PR and paid media teams.
• Confident to be able to challenge decisions and to provide recommendations on campaign briefs
• Experience working in a matrix organisation with multiple stakeholders across multiple functions.
• Demonstrable ability to create impactful & high quality communications and presentations.

Where will you be working?

We will confirm your place of work at the point of offer, ensuring that this is considered in line with our future ways of working and overall location strategy.