BT Jobs 2023 – Product Strategy Principal

Website BT

About the job

Product Strategy Principal (BT Digital: Etc.)

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Product & Propositions


1 Braham Street, London, United Kingdom


Base up to £90,000 + bonus & benefits. Flexible fo

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

There are two things that we want to share with anyone considering joining us.

Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.

Secondly, the one thing the pandemic has taught us is that a lot of currents and future colleagues, where and when possible, want to embrace hybrid working. Therefore, we are introducing smart working at BT. Smart working means having the flexibility to choose, as a team, how and where you work depending on your team’s deliverables and needs; when you are at your shared core location to connect with others and when not. It may not be for every role, and, as part of the recruitment process, you’ll have the chance to discuss smart working and how it might work for the job you are applying for.

About This Role

Etc. at BT Group

At Etc. we build and accelerate businesses in emerging categories adjacent to BT to disrupt for good.

We combine the power of BT with a founder mindset to create new product businesses. This model is known as a start-up from within, where we merge the agility of a start-up with the brand, people, channels, and operations of the BT Group. We are customer obsessed, product-led, entrepreneurial, and fearless. The Product Strategy team, where this role sits in the Etc. Product Factory rapidly discovers and develops ideas outside of our established verticals.

We are seeking an experienced Product Strategy Principal to help us originate and qualify future product ideas. This is not a traditional role that fits squarely into product management or go to market. This is a cross-functional role that collaborates with and contributes to strategy, product management, product research, product marketing, and commercialisation. We are looking for somebody who possesses a broad knowledge of new and emerging technologies and trends across categories, strong business acumen, and strong lateral thinking skills, and who is excited to work in an extremely low-certainty environment. This is an individual contributor role.

You’ll Have The Following Responsibilities

  • Manage a pipeline of future product opportunities
  • Originate problem statements in various ways, including desk research and customer feedback
  • Qualify concept desirability and viability through rapid no-code/low-code testing, including interviews, focus groups, surveys, and fake door tests
  • Carry out strategic analysis on competition, technologies, and trends, as well as M&A, partnership, and supplier choices
  • Work with product development teams to progress concepts to trial and scaling
  • Advise on questions around new technologies across the BT Group, working closely with colleagues from outside of Etc.
  • Work in ways that suit you – Have flexibility in where, when, and how you work


You’ll have the following skills & experience

  • As able to “do” as to lead, with a willingness to be hands-on
  • Strong primary and secondary research and analytical skills
  • Ability to communicate findings in a compelling way to a varied audience, from colleagues to senior leadership and the executive committee
  • Adaptability to a collaborative and dotted line organisation with developers, designers, product researchers, product managers, and agencies
  • Self-motivated and self-organising, able to work with flexibility
  • Financial modelling and data analysis
  • Digital marketing/traditional marketing skills and business development skills are desirable


  • Experience in product management/product marketing at a start-up or agency, or experience at a top-tier strategy consultancy, is desirable


  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • 15% on target bonus
  • Company car cash allowance
  • Life Assurance
  • Pension scheme
  • Private Medical cover
  • Share save scheme
  • 50% off BT and EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV, including BT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
  • 30% discount for friends and family on EE mobile pay monthly and SIM only plans

About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do – and in the people who work here.

We’re now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we’re on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

So, if you’re interested in the power of potential, why not join us today and release yours? You can read more here about what it’s like to work at BT

How To Apply

It’s easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by-step process. Don’t worry if you need to make changes – you’ll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!

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