Coop Jobs – Marketing Manager

Key Accounts Marketing Manager
From £30,000 (Work Level 6A)
Manchester city centre, with travel to Nisa HQ in Scunthorpe once every fortnight
We’re now working in a hybrid way, with colleagues dividing their time between home/remote working and the office. You can find out more about our hybrid working policy at colleagues.coop.co.uk/hybrid-working-policy

We’re looking for an experienced marketing manager to join us and help us to support our Nisa key and specialist accounts, with communications plans designed to help these partners drive growth in their businesses. Key accounts are our highest value accounts, so you’ll be vital to supporting the retention of Nisa’s highest value partners. Since Nisa was acquired by Co-op in 2018, we’ve focused on combining the best of both businesses to offer something new to independent retailers and commercial wholesalers across the UK. More scale and better product ranges give Nisa partners a real competitive advantage.

We’ll look to you to grow positive and effective relationships with our partners, working alongside the key account manager and the Nisa marketing team. If you’ve got the retail and marketing experience that we’re looking for, we can offer you the opportunity to grow your career and make a real impact across Co-op and Nisa.

What you’ll do:

• lead the ‘sell in’ of strategy and marketing plans to the key account or key account cluster, working collaboratively with a cross functional team to shape and deliver all elements of the plan
• work with key accounts and specialist accounts to understand their needs and ways in which we need to tailor or create bespoke marketing and comms plans for these accounts
• own comms campaigns end-to-end, including all channels and touchpoints as required, working with the own-brand comms manager and Nisa marketing to deliver best in class comms
• work collaboratively with a wide network of teams and colleagues across Co-op, Nisa, and multiple branded and own-brand suppliers
• work directly with creative and production agencies to develop high-quality creative communications delivered on brief, on strategy, on budget and within brand guidelines
• manage a creative and production budget including forecasting, reporting and cost control

This role would suit people who have:

• experience of multi-channel marketing campaigns and brand strategy
• a strategic approach, with the ability to problem-solve
• experience of briefing and delivering best in class comms plans across multiple channels
• strong communication and relationship-building skills, with the ability to influence and challenge
• experience of budget management
• a good understanding of project management

Why Co-op?

Here you’ll do work that matters. We’re a commercial organisation with a purpose beyond profit, you’ll have an opportunity to help us build a stronger Co-op and stronger communities. You’ll also get a package that includes:

• competitive salary
• coaching, training and support to help you develop
• pension with up to 10% employer contributions
• annual incentive scheme
• Wagestream – a money management app that gives you access to a percentage of your pay as you earn it
• 28 days holiday (rising to 32 in line with service)
• discounts on Co-op products and services

Building an inclusive work environment

We’re actively building diverse teams and welcome applications from everyone. But simply having a diverse workforce is not enough. We aim to build an inclusive environment, where everyone can contribute their best work and develop to their full potential. We celebrate our differences and recognise the importance of teams reflecting the communities they serve.

We can make reasonable adjustments to our interview process according to your needs. And we offer a flexible working environment, so you can adjust your hours to suit your personal circumstances. You can find out more about Co-op people policies at colleagues.coop.co.uk.