Guardian Jobs – Head of Marketing

About the job

Culture Weston

About The Role

Join us as the Head of Marketing to lead the team that puts Weston-super-Mare on the map as Super Weston!

You’ll provide the strategic direction, planning and creative thinking needed to reach new visitors, residents, businesses and investors through a detailed comms and marketing plan that shows off everything that really is super about Weston.

Taking the new Super Weston branding and identity, you’ll cement this positioning in the minds of our various target audiences using your solid experience of brand management, stakeholder influencing and communications strategy

Supported by a small team, you’ll deliver two stand out national and two regional destination marketing campaigns across the business and leisure sectors over the next 12 months, whilst building the trusted relationships needed across tourism, education and business to secure future Super Weston funding.

About You

With a keen eye for detail, you’ll bring an innovative approach to the destination marketing for Super Weston, a new place identity which better broadcasts all that is super about Weston to existing and future residents, employers, investors, and visitors.

Confident in the full range of marketing and communications skills, your press relations experience will see you liaising with the media with ease. Whilst strong digital skills will ensure a well-maintained Super Weston website and social channels.

Working with a wide range of stakeholders, you’re as at home spending time with residents and businesses generating fresh and engaging content, as you are working with key stakeholders from North Somerset Council Weston Placemaking team, Weston Town Council and event organisers on promotional opportunities for the town. And you’ll quickly determine how best to keep your place making agency funders informed, inspired and engaged with everything your team delivers.

A strong advocate for data and analytics, you’ll ensure budgets and time is managed carefully, and progress is regularly reviewed and reported on against set KPIs.

About Super Weston Placemaking Strategy

Super Weston Placemaking Strategy for Weston-super-Mare sets out a vision and an ambition for a ten-year programme to help Weston become a healthier, greener and more prosperous place to live, work, invest and visit.

The vision is ambitious and looks well into the future. It is not just about what Weston can achieve when grand plans have been realised, but how Weston can change along the way. A group of enthusiastic local ambassadors are working together to support delivery of the strategy as the Weston Place Agency.

Together, these four place agency members have agreed to combine marketing & communications budgets to fund a shared resource to coordinate activity to drive this vision forward over the next 12 months. These partners are North Somerset Council; The Grand Pier; Weston Business Improvement District; and Weston Town Council.

Culture Weston has been contracted by North Somerset Council to deliver the Place Agency vision. The Head of Marketing – Super Weston Placemaking will sit within the Culture Weston team.

For an informal chat about the role, the application process or the interviews, please contact Fiona Matthews (Creative Director), [email protected] or call Fiona on 07757711783.

Your reward

You’ll do a great job for us and we’ll look after you in return. Our generous reward package includes 25 days holiday, plus Bank Holidays pro rata in addition to a full week off at Christmas, flexible working and a BUPA Employee Assistance Programme, plus plenty of learning and development support.

How To Apply

Visit Culture Weston to learn more about this exciting initiative and to apply for this truly outstanding opportunity to make your mark on Weston.

Closing date: 9pm, Sunday 23rd October.