Guardian Jobs – Platform Insights Manager

About the job

PWC

Platform Insights Manager

The Team:

The Global Marketing Organization (GMO) is a critical enabler of PwC’s growth, driving value for one of the world’s most trusted brands, raising our profile, serving as an authoritative voice on the topics that matter most to the world, and driving tech-enabled, data-led impact and best practices.

The Role:

The Global Insights and Analytics Manager is part of a team responsible for supporting the Global Network to extract insights that drive ROI from our global client facing tech stack. We are focused on using our data strategy and tools to:

• Gain an understanding of the client journey and engagement
• Drive insights around the effectiveness of marketing tactics
• Foster adoption to improve the value of our data
• Find opportunities within key accounts to drive relationship development and account growth

Key Responsibilities:

• Understanding of the insights and analytics capability within Salesforce, CRM Analytics, Datorama, Marketing Cloud, and Adobe Web Platform;
• Designing analytical approaches to understand and communicate sales and marketing behaviors, taking into consideration platform infrastructure and opportunities for improvement;
• Using knowledge of measurement and success techniques;
• Developing and building dashboard templates for use and customization within territories;
• Using analytical skills to measure ways of working and make appropriate recommendations regarding interventions to further drive enablement;
• Understanding of statistical modeling, algorithms, data mining and machine learning algorithms problem solving;

Skills & Experience:

• Demonstrating knowledge and leveraging insights gained through two or more of the following areas to drive decision making and understand sales and marketing behaviors:
• Machine learning/predictive modeling, natural language processing, statistical analysis, simulation modeling, and graph analysis;
• Large scale data processing tools;
• Data analysis workflow using tools;
• Data visualization tools;
• Understanding of NoSQL (Graph, Document, Columnar) database models, XML, relational and other database models and associated SQL;
• Understanding of ETL tools and techniques and how to map transformation and flow of data from a source to a target system; Performing in development language environments: e.g. Python, Java, Scala, C++, R, SQL, etc. and applying analytical methods to large and complex datasets leveraging one of those languages;
• Building and managing relationships across the business and other marketing functions and navigating complex situations while applying firm policies and procedures to enable compliance across the network.

Not the role for you?

Did you know PwC offers flexible career arrangements and contract work? Learn more.

The Skills We Look For

The PwC Professional is our global framework for defining and encouraging leadership at all levels. Learn more.

The Deal

‘The Deal’, our firmwide Employee Value Proposition’ empowers our people to be the best they can be. Learn more.

Our commitment to you

We’re committed to building a culture that empowers all of our people to thrive and feel a sense of belonging at PwC. Learn more.

Application support

If you’re a person with a disability, if you’re neurodivergent, or if you have a condition that you believe may affect your performance during our selection process, we’ll be happy to make reasonable adjustments to our processes for you. Learn more.