gumtree Jobs Near Me – Digital Marketing

About the job

At Motors.co.uk we believe a car can help people get more out of life and it is our ambition to help everybody find the right car, confidently and with peace of mind. That’s why we are transforming motors.co.uk into the preferred destination to find a car, so people can spend less time searching and more time living.

About the role:

A pivotal role within the Motors.co.uk business with responsibility for all elements of the digital marketing mix (including PPC, Display, SEO, Retargeting & SEO) to ensure maximum efficiency from our digital marketing spend.

Key responsibilities:

• Oversee B2C and B2B paid media budgets across all channels, optimising advertising spend based on performance and ROI.

• Manage B2C and B2B paid agencies to implement bidding strategies, test and optimise to conversion.

• Lead use of advertising technology stack including Google Ads and Google Marketing Platform across consumer acquisition and B2B lead generation channels.

• Overseeing our SEO strategy, working with our agency to drive site visibility.

• Production of traffic, response and budget forecasts.

Paid Media

• Plan and execute multi-channel (paid search, display, retargeting, affiliates, referral) campaigns aimed at driving in-market car buyers through the purchase funnel to the generation of lead enquiries for our advertisers’ vehicles.

• Manage the account/ supplier relationship with paid media providers (e.g. Google, RTB, Criteo, Linkedin, Facebook, Twitter etc.) including overseeing new briefs, day-to-day communication and managing budget and ROI reporting with support from agency.

• Analyse and improve performance of paid advertising, identifying and trialling new paid marketing channels as appropriate.

• Work closely with brand, social and content colleagues to align paid bidding strategy with content and brand promotion as required.

• Align paid bid strategy based on organic visibility.

SEO

• Act as the primary point of contact between SEO/ content agency/ internal product team to provide clear recommendations on :

  • Site Crawlability and Structure – end to end support from technical audits and content strategy, through to providing ticket briefs and monitoring impact.

  • Content and User Experience – research, strategy, production and measurement of success.

  • Keyword & gap analysis to identify content opportunities.

• Monitor SEO key metrics including provision of monthly ranking and visibility reports.

• Monitor industry and competitor trends.

B2B

• Work with product/sales/commercial leaders to bring to market and manage paid advertising products and campaigns for automotive retailers.

• Work with sales leaders to deliver against individual dealer performance targets

• Work with B2B Marketing Manager to drive inbound leads to meet monthly targets’ through online channels (inc. Twitter, Google Ads, Linkedin and Facebook)

• Plan and execute efficient lead generation campaigns to drive inbound dealer enquiries into the sales pipeline.

Advertising Technology Management

• Strong working knowledge of conversion tracking approaches including data layer and tag/pixel management.

• Work with the analytics team to automate analysis of return on advertising spend (ROAS) reporting e.g. through creation of Google Analytics/Tableau dashboards.

• Enhance ROAS reporting to include conversion by dealer / vehicle type at source/medium/campaign level.

• Define and implement approaches to Lifetime Value Analysis for current and future purchases.

• Gather requirements, research providers and provide recommendations for marketing tech solutions that can aid audience management and improve ROAS.

• Keep in touch with the latest changes/developments in paid search landscape, identifying and trialling new digital marketing products/ channels as appropriate.

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Candidate Requirements

• 7+ years experience of paid search engine marketing with demonstrable results delivered.

• Understanding of SEO and impacts of technical site improvements on EAT score.

• Significant experience using Google Ads, Google Marketing Platform (inc. Google Analytics 360) and Google Ad Manager 360 essential. Experience using other 3rd party tools (e.g. Facebook Ad Manager, RTB Advertiser Panel etc.) an advantage.

• An expert in using audiences to optimise Paid Search campaigns, and to increase audience depth for the optimisation of campaigns.

• Experience applying scripts and automation to optimise and complement campaign management tasks.

• Ideally will have experience in e-commerce/online marketplaces.

• Strong communication and interpersonal skills, able to liaise effectively with internal and external stakeholders professionally and build good relationships.

• Excellent written and numerical skills including copy-writing.

• Analytical thinker, able to convert data and insights into trends and forecasts

• Excellent quantitative skills with the ability to interrogate large data sets.

• Strong presentation skills and the ability to present the latest updates in PPC back to the wider business

• Highly self-motivated and willing to undertake senior and junior tasks with equal enthusiasm and professionalism