HSBCCareers – Manager

About the job

Job Description

Manager, Performance Marketing – eCommerce, Wealth and Personal Banking

As HSBC, we stand true to our purpose of opening a world of opportunity that celebrates diversity and thrives on ingenuity for our 38 million customers in 34 markets. The Global Customer and Marketing team is excited to welcome new colleagues from varied backgrounds across age, ethnicity, ability, gender, sexual orientation, experiences, and religion, both in the UK and in Hong Kong to futureproof and deliver our plans for the betterment of our customers.

This is a global role managing our paid, owned and earned media strategy cohesively and effectively and developing a global e-commerce strategy across major marketplaces and platforms The successful candidate will be working with relevant global, regional, and local market stakeholders.

In this role, you will:

• Design and deliver a cohesive and effective global marketplace – ecommerce marketing strategy
• Support regions and markets to track and optimise their ecommerce performance, including through the creation of playbooks to set guardrails on how to acquire, engage and retain customers
• Work with the wider Performance Marketing team to create a unified and holistic approach to media planning and buying
• Drive understanding and advocacy of search, social and affiliate marketing across the broader organisation
• Develop and implement marketing and sales strategies for each of the online marketplaces and websites that HSBC works with, maintain listings on major marketplaces, and other platforms as well as partner with local country teams on the development of other marketplaces as required.
• Work closely with in-house agency, product & journey teams, media planning agencies and strategic partners to deploy integral digital capabilities to enable markets optimise their ROI in search, social and ecommerce marketing across platforms like Meta, Google, LinkedIn etc.

Requirements

To be successful in this role you should meet the following requirements:

• Relevant experience across performance marketing channels including content marketing and digital marketing, and deep knowledge of best-in-class activities across search, social and ecommerce marketing
• Proven expertise in email marketing, search advertising (SEO, PPC, AdWords), display advertising (retargeting), ecommerce marketing
• Demonstrable experience with Google Analytics or any other analytics reporting tools
• Experience working with content management systems and uploading content on to CMS
• Ability to work autonomously and show initiative, in a fast-paced environment
• Understanding of how to drive acquisition strategy through marketplace and ecommerce marketing
• Passionate about building test and learn frameworks across all SEM campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
• An understanding of retail banking and wealth management products would be desirable but not essential

This role has the base location as either London or Hong Kong.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of ethnicity, religion, age, physical or mental disability/long term health condition, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by local law in the jurisdictions in which we operate. Within the work place you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has in place processes in order to avoid nepotism, which means to avoid creating circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.

Recruitment Helpdesk:

Email: [email protected]

Telephone: +44 2078328500