HSBC UK Jobs – Marketing Manager

About the job

Job Description

Some careers prize diversity more than others.

If you’re looking for a career where you will be respected as an individual and valued for the contributions you make, join HSBC and discover how diversity drives our success. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Commercial Banking serves millions of businesses ranging from small, to large corporates, providing commercial customers with a full range of banking services including Global Trade and Receivables Finance, RMB solutions, multi-currency business accounts, payments and cash management, and wealth management and insurance, as well as a comprehensive range of financing solutions. With dedicated Relationship Managers and Product Specialists providing local support and advice in over 60 countries and territories, HSBC helps connect customers to opportunities.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

Marketing Manager – Digital Analytics & Performance

This role is part of the Global Marketing function which is focused on supporting the strategic and revenue growth priorities of two Global Businesses:

In this role you will be:

• Be the subject matter expert on data and marketing technology, with a passion for research and keeping up with industry trends and developments.
• Deploying customer and prospect data analysis to design, build, manage and optimise marketing communications programs.
• Measuring digital content performance: KPIs, overseeing analysis and reporting on performance.
• Optimising every area of owned digital properties to make sure it’s as effective as possible.
• Supporting the identification and implementation of commercial opportunities through metrics performance analysis.
• Design and drive use of audience data in customer data platform (Tealium AudienceStream) to impact media strategies for our group B2B Marketing Programmes team.
• Using market / competitor intelligence and customer insight to inform the delivery of a market leading customer experience through all communication channels.
• Proactively managing marketing budget for own areas of responsibility to derive value against plan through the appropriate use of target setting and ongoing evaluation.
• Working proactively with, and influencing stakeholders and internal customers to deliver a first class level of service and contribution to achievement of wider business goals and objectives.

Requirements

The job holder is accountable for:

• Supporting marketing programme teams transition to a more automated approach to ensure campaign execution is done with increasing efficiency
• Proven experience in data analysis, tracking, data collection systems and strategies that optimise efficiency and quality, ensuring that the appropriate level measurement is planned for and executed for activities.
• Excellent analytical skills with extensive exposure in one or more of the following areas: acquiring data from primary or secondary data sources, data integration, database marketing, data and project management, and change management.
• Good understanding of digital marketing activities on channels like Social, website, SEO, display, PPC.
• Range of strategic and operational marketing experience, including demonstrable success in supporting/managing data driven marketing campaigns.
• Experience in digital marketing platforms, including but not limited to: web analytics – Adobe Analytics, Looker, Adobe Target and customer data platforms such as AudienceStream.
• Displaying an in depth understanding of data and its role in the assessment and development of strategic initiatives, campaigns, contact management, assessment of performance and ultimately return on investment.
• Proficient knowledge in customer segmentation ensuring that the right audience is being targeted at all times.
• Knowledge of widely used statistical and reporting packages is a plus.
• Demonstrated understanding of data privacy and regulatory requirements in regulated industries.
• Demonstrates a passion for testing and learning new approaches to channel usage.
• Excellent written and spoken communication skills; an ability to communicate with impact, ensuring complex information is articulated in a meaningful way.
• A successful track record of delivering complex projects and/or programmes, utilising appropriate techniques and tools to ensure and measure success.

Role Location: Hybrid working min 2 days per week in office.

You’ll achieve more when you join HSBC.

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of ethnicity, religion, age, physical or mental disability/long term health condition, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by local law in the jurisdictions in which we operate. Within the work place you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has in place processes in order to avoid nepotism, which means to avoid creating circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.

When joining HSBC Commercial Banking, you will become a valued member of our team, we take the time to get to know you and there will be many tailored development opportunities along the way to support your career to grow as much as you want. We can offer you a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity, shared parental and adoption pay, and support when you return to work, and a contributory pension scheme with a generous employer contribution. But this is only the start, we work closely with our colleagues to understand their life balance needs and we support them with several schemes and initiatives. We can’t wait to tell you about our ways of working, wellbeing agenda and our healthiest human system!

Recruitment Helpdesk:

Email: [email protected]

Telephone: +44 2078328500