JD Sports Jobs 2023 – Brand Marketing Manager

Role Overview

Brand Marketing Manager JD Outdoor Group

Role Overview

• Consistent delivery of the JD Outdoors facsias across all above the line marketing both nationally and regionally. These include, GO Outdoors, Blacks, Millets, Ultimate Outdoors and Fishing Republic.
• Management of the Brand Funding program to support brand and own brand marketing program.
• Management of the marketing budget for relevant activity across all fascias.
• Managing the creative, messaging, media and campaign management of all National, Regional and Store Advertising to include: TV, Radio, Outdoor, Press & Digital
• Working closely with the Branded Sales & Marketing teams, managing the JD Outdoor rate card, planning and securing funding and coordinating the relationships between brands and internal marketing teams
• Working closely with the commercial/own brand teams to develop and execute marketing activity for own brand and branded ranges – ensuring their messages are delivered across all relevant channels
• Maintaining all marketing calendars for all activities
• Managing branded/media partnerships and sponsorships
• Creating and managing the critical path for all activity within remit
• Adhering to the brand guidelines in all marketing materials
• Writing clear briefs for all material to ensure it meets business objectives
• Sharing creative/campaign plans with the online team to drive consistency & create co-ordinated campaigns
• Event management e.g. store openings
• Ensuring all advertising copy, visual and audio is accurate and delivered on time and to all relevant parties
• Assist & coordinate the TV advert production from creative proposal, production selection, Clearcast approval process to final edit
• Creating and delivering the creative content for Radio, Outdoor, Press and Digital
• Working closely with the Group Sales Partnership Manager to develop & execute the marketing activity to support the partnerships
• Budget management for TV, Radio, Outdoor, Press, Digital, Store Support, Group Sales – across PO’s, invoicing, budget tracker
• Delivering regional and store marketing support to launch new / re-location / refresh / High St stores to ensure targets are achieved during the first year
• Creating, delivering & supporting a PR trading plan to support the marketing communications plan, product ranges and store re-furbishments/openings
• Communicating campaigns & coverage to stores
• Monitoring campaign & PR results, sharing with the team and building into future campaigns
• Maintain guard files for all activity

Day to day tasks

• The sales plan is delivered
• There is an increase in new and active customers on the GO Outdoors database / footfall for High St stores
• Campaigns are delivered on time and within budget
• Improved brand awareness
• Marketing team members
• Merchandisers and Buyers
• Online team
• Advertising Agency / Media Agency / PR Agency
• TV Production Companies
• External Brands/Agencies
• Retail ops / store teams

Skills and knowledge

• Highly organised
• Customer focused
• Good communicator and ability to build relationships at a distance especially with the brand teams
• Ability to engage multiple teams to deliver a common goal
• Event management skills
• Strong organisational skills are required to manage multiple projects and timescales.